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Yuno App
Yuno is a social foodie app to fulfill people’s desire for the best dining experience and to ease the everyday dilemma of ‘what to eat’.
Date
Nov 2020 – Nov 2021
Agency
Digital Ladle, Laman 7 (Multiple owners)
Role
Visuals + UX Designer, Research
Deliverables
Website, User Application UiUx, Branding Guidelines, Merchant Console UiUx
Overview
Understanding the Problem
Yuno app is inspired by the struggle of our daily dilemma of ‘what and where to eat.’ Yuno aims to provide a solution by offering a platform for users to explore and save food inspirations, as well as share experiences and connect with other users.
Yuno places an emphasis on gathering user feedback to improve the restaurant experience. Food enthusiasts can share reviews, connect with other users and restaurant owners, and ultimately help improve restaurant services to meet customer expectations.
Goal
Yuno aims to provide a user-friendly and intuitive experience that allows users to easily navigate and explore food inspiration, restaurants, and recommendations. The ultimate goal is to bridge the gap between enhancing user satisfaction and monitoring restaurant performance.
As the UI/UX designer for this team, my role is to provide:
- Conduct in-depth research and develop a story mapping
- Provide a seamless user experience
- Develop a strong brand identity and establish a design system that includes consistent visual language and brand guidelines
Thought Process
Discovery and Story Mapping
The discovery session was initiated to answer a few initial questions. Who is our primary user? What are their goals? Why would someone want to use this application? And, what is the scope of this project? After brainstorming with a few stakeholders, it became evident that the goals were similar and fell into two categories: to solve the common problem of “What to eat?” and to discover new and exciting restaurants and foods to try.
In the discovery session, we decided Yuno needed to allow users to:
- Get food inspiration
- Connect with others and share experiences
- View restaurant information, menus, and other people’s reviews
- Book a table and place food orders
- Share check-ins
- Keep both users and the restaurant informed about the order status
- Confirm the exchange of food and money
- Communicate during the transaction
- Share their experience with the restaurant.
User Persona
To better understand our target audience, we developed two user personas based on a single use case. The personas represent different personalities and behaviors that engage with the app.
Achai, 26
Zumba Instructor
17k Insta Followers
Achai is a social and extroverted person who enjoys sharing his daily activities on social media platforms like Instagram and Facebook with the aim of building a large following. He emphasizes healthy living, food exploration, and healthy eating habits.
Naddy, 33
Secretary
1.3k Insta Followers
Naddy is a food enthusiast who loves trying new restaurants and sharing her experiences with close friends on social media once a week. She is always searching for unique dining experiences, especially when going on dates.
Design Process
User Journey and Wireframes
After brainstorming with the team, sketching the functional flow, and generating ideas, the next step was for me to create wireframes. The wireframes illustrate the user journey and help visualize the steps a user would take when interacting with Yuno.
Stylescape
Injecting the UI element into the app process involves creating a color palette, selecting appropriate typography, and adding graphics and images that enhance the overall look and feel of the app. The goal is to create a cohesive and aesthetically pleasing design that enhances the user experience.
Design System
Prototype
1. Login and Screen Walkthrough
Yuno was designed to meet people’s need for the best dining experience money can buy. From log in to screen walkthrough was produced to introduce the app’s purpose to new users.
1. Login and Screen Walkthrough
Yuno was designed to meet people’s need for the best dining experience money can buy. From log in to screen walkthrough was produced to introduce the app’s purpose to new users.
2. Discover (Home)
Beside online ordering system, Yuno focuses on user input on dining experiences, allowing foodies to share reviews, connect with other users and restaurant owners.
The main feature of the Yuno app is the review feed, which allows users to see their following and recommended postings, engage with other foodies, and like and comment on reviews.
Users also can bookmark the posted review or restaurants for future reference or checkout followers profile or the restaurant.
3. Share A Review
Share review quick access and as reminder from discovery section (home) for users to share their experience with the world instantly and earn points.
3. Share A Review
Share review quick access and as reminder from discovery section (home) for users to share their experience with the world instantly and earn points.
Summary & Learning
I joined Yuno as a product designer where I led the product, UX and UI strategy for the team. I’ve been extremely fortunate to have part of this journey and have grown tremendously during my time. some key achievements of which I have listed below:
- Turned an idea into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. While the product is still in development, being able to see how much we have grown as a team is truly sensational.
- Balancing form and function: Designing Yuno to look good while also being functional and intuitive.
- Juggled many different hats. I dedicated hours of my spare time and weekends to conducting research, sketching, and designing.
Moreover, I have come to appreciate the ongoing process of iteration and testing to ensure the design is user-friendly and meets the expectations of the target audience. A well-designed interface must not only be aesthetically pleasing but also intuitive and simple to use, leading to a delightful and fulfilling user experience.
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